“All bodies are worthy, regardless of what they look like and what
narratives they have been forced to live inside of.”—Hannah Soyer
After finishing her undergraduate studies, Hannah Soyer started
working with her friend Mary Mathis, a photographer, to capture
various angles of her body that she felt self-conscious about.
Soon, the project started to expand. She and Mathis conducted
workshops inviting anyone who felt that their bodies were outside
of mainstream, normative ideals to write phrases on their bodies
professing their worth. Participants received photographs of their
bodies and wrote about the phrases they chose. This Body is Worthy
extends past disability to a broader set of marginalized,
gendered, and racialized bodies. The project has become a platform
that features the work of disabled artists. Proceeds are split
between the artists and disability justice organizations.
Disability Theory
I was at a stoplight, and you know that feeling you get when
someone’s looking at you? The hair on your arms starts to bristle,
neck gets clammy, chest slightly caves in. Well, I got this
feeling when I was at the stoplight. So I looked up. Across the
street, there was a man—blue overcoat, red plaid shirt, chocolate
shoes, dusty jeans. . . looking at me. The light turned green. I
walked towards him. He walked towards me. As I turned to offer a
smile, he cut me off and said, “How about you and your disabled
friends find a car and drive out of San Francisco?”
I was born disabled, so atypical interactions in the world are
rather typical, but this transaction threw me off. Emotions
surged: anger, confusion, a little surprise, but it was relief
that soon exceeded the rest. I had been thinking through a
presentation scheduled in London the next day. The topic? Critical
design and disability. And I’d finished everything but an opener.
Identifying as a graphic designer and disabled has made me an
unrepentant questioner of symbols and society throughout my life.
This man saw my body as a problem because it’s not normal. This
surfaces two questions: When did challenging the norm become a
problem? And what does it mean to be normal to begin with? After
committing myself to these questions, I found out that normal is a
construct manufactured and fed to society hundreds of years ago.
This essay looks at three theories or paradigms for disability:
medical, social, and identity-based.
The medical paradigm The origins of the medical (or deficit) model
go back to the life of Belgian scientist Adolphe Quetelet
(1796–1874). By the age of nineteen, he was a blooming scientific
prodigy. He studied statistics, mathematics, movement, and
terrestrial magnetism, and he had an intense interest in
populations. In 1823, he traveled to Paris to study astronomy.
In his magnum opus, A Treatise on Man and the Development of His
Faculties, Quetelet introduced the concept of the homme
moyen—average man—by applying the Law of Error to bodies.
Astronomers were using the Law of Error to plot stars. How?
Essentially, find a star in the night sky, take a few guesses
about its mathematical location, and average your guesses. The
mean (i.e., average) was the most likely location of that star.
Quetelet created the homme moyen by applying this method to human
features such as height and weight, giving us a statistically
defined “normal” body. This set the groundwork for concepts like
the BMI (body mass index) and the IQ (intelligence quotient) test,
both processes of marking deviant bodies against accepted norms.
As the medical model developed, based on statistics, Sir Francis
Galton (1882–1911) came on the scene. Galton was a British
eugenicist. The pseudoscience of eugenics is associated with the
Holocaust. Galton believed that everyone below average should be
rooted out of society. In Quetelet’s equation, the outliers were
neutral. But Galton swapped out the mean, exchanging it for the
median, and produced another model of normal. Instead of average
and outlier, Galton split populations into quartiles that rank
human beings first, second, third, and fourth. The ideal body—that
is, a body existing above the median— replaced Quetelet’s homme
moyen.
When it’s okay to erase human diversity, you don’t plan on diverse
bodies being around, and so you don’t design for them. Galton
created a corporeal split between deficient and desirable,
design-worthy and a design afterthought.
The social paradigm We didn’t begin to unseat this profound
erasure until the 1960s, when architectural guidelines began
addressing disabled bodies, marking the beginning of a new
paradigm.
Let’s imagine that you and I decide to go grab some coffee at a
fancy San Francisco coffee shop with a loft and a view of the
city. You grab your coffee, you go up one, two, three stairs, and
you turn around, noticing I didn’t follow you. You look at me, and
I look at you. Then, it gets a little awkward. Stairs aren’t made
for legs like mine. Normal gets concretized in the design of
places today; thus, eugenic logic, a term coined by disability
studies scholar Rosemarie Garland-Thomson, isn’t something that
simply disappeared after World War II.
These stairs, and countless other examples of eugenic logic
applied to the design of spaces and technology, made me become a
designer. If I wanted to draw, I had to design ways to do that. If
I fell in love with art so much that I wanted to go to art school,
I had to design a way to do that. If I went to art school and had
to trim a whole bunch of posters, I had to design a way to do
that. If I graduated from art school and wanted to practice as a
professional, I needed to design a way to answer e-mails. (They
don’t tell you that in design school.)
I wouldn’t be a designer today if my mom, Mari Halstead, who
happens to be my favorite designer of all time, didn’t invent a
way for me to draw. One night we were learning how to say colors
for the first time—red, blue, green—and my mom had an idea:
Wouldn’t it be nice if I could color the colors as we were
talking. On the corner of the table were a bunch of rubber bands.
After looking at me, then looking at the rubber bands, my mom
leapt across the table and wrapped one around my hand. Then she
wedged a marker underneath and effectively started my art career.
This early prototype worked all right, but it often snapped after
long periods of time.
We made our second apparatus with duct tape. This solved the
instability problem, but it was painful to remove, so we made a
third prototype. My mom got a wetsuit at a garage sale. She cut
out a strip, made a U-shape, and created a cuff. This design
provided stability and flexibility, and I used it for the next
dozen or so years. It allowed me to draw and paint as well as
helping with tasks like eating. This story illustrates the shift
to the social paradigm of disability, which separates a person’s
impairment from a disabling society. Before my mom and I designed
the cuff, the pen was the artifact of a disabling society. I was
disabled not because I couldn’t grab a pen but because there
wasn’t a pen available that could be fastened to a hand that
doesn’t grab. The social paradigm of disability took shape in the
1960s and ’70s. The passage of the 1964 Civil Rights Act, led by
African American activists, inspired the Disability Rights
movement to fight for accessibility in buildings and schools as a
civil right, not as a nice-to-have or an afterthought. In 1990,
hundreds of protesters gathered in front of the Capitol building
in Washington, DC to claim their civil rights. A group broke off,
setting aside wheelchairs and crutches, and crawled up the marble
steps. This performative act exposed tangible, physical
discrimination and helped instigate the passage of the Americans
with Disabilities Act (ADA). Today, we think of accessibility as
the law. What we call inclusion, with respect to people with
disabilities, is what I’d just consider good QA (quality
assurance). If we’re going to make things accessible, the people
who are using our products and environments should test them and
be considered designers themselves. Mainstream design culture is
now taking the social model of disability seriously. Big players
such as IKEA and Google are getting on board. The Creatability
project, a collaboration between Google and NYU, is creating
open-source and accessible tools using AI and machine learning so
traditionally excluded bodies can contribute creatively. But we’re
not going far enough. Scholar Tom Shakespeare identifies three
weaknesses with the social model: it undermines the significance
of impairment in shaping lived experience; it represents disabled
people as always oppressed; and it promotes the concept of a
barrier-free utopia (where everyone has access to everything, all
of the time). The social model’s strengths are its power and
simplicity. For most, conceiving disability as social is
paradigm-busting. It does not require new knowledge, just a new
frame. But the disability experience is not monolithic: some of us
are disabled by society and our bodies; some of us find meaning
and identity in our bodies as sites for reexamining and
reconfiguring selfhood and society; and universal design is,
unfortunately, a myth. Although the access needs of individuals
often overlap, they sometimes conflict. If viewed uncritically,
the social model has the insidious potential to reify existing
power structures and discourage difference. Because the social
model focuses rigidly on the environment, nondisabled designers
often believe they can apply this model without the help or
insight of disabled people. Thus, accessible design can be
popularized without authentically engaging with disability
communities. Shifting the focus from bodies to society excludes
those bodies from the conversation. Designers end up creating
objects and services through their own worldviews, consulting a
toolkit or checklist to make their solutions accessible to
“others.” From this angle, the social model doesn’t move us far
from the medical model. Although we aren’t normalizing or
rehabilitating bodies, we end up trying to normalize or
rehabilitate the environment in lieu of exploring plurality and
difference. Let’s return to the cuff example from my childhood. My
mother and I designed an apparatus that would allow me to draw.
Our solution, however, left social structures untouched. We
weren’t only designing a useful prosthetic; we were designing a
tool to support independent self-expression in a socially
acceptable way. Materially, the cuff affirmed the use of an extant
tool and hand for self-expression. Symbolically, it reified the
colonial notion that photorealistic representation is superior to
modes that are more abstruse. Politically, it prioritized
independence over interdependence. We designed the cuff to help me
fit into an ableist world, and it delivered on that promise. I
highlight this example not to critique assistive devices but to
foreground the lost occasion to critically examine society. In a
world designed for nondisabled people, we absolutely need products
that fit disabled people into an unchanged, unquestioned world. I
used such devices to get through grade school. But if our
questioning stops here, so does our understanding of disability,
design, and society. The identity paradigm Artist Neil Marcus
writes, “Disability is not a brave struggle or courage in the face
of adversity. Disability is an art. It’s an ingenious way to
live.” For Marcus, disability is a generative identity, and this
has radical implications for design. When we reorient beliefs
about disability-loss toward disability-gain, designers can begin
to realize that access issues transcend the environment. Becoming
an “inclusive” designer requires transformative work from the
inside out. Alex Haagaard is an Autistic designer and disability
activist-scholar. In 2019, they created thirty drawings
representing aspects of Autistic experience. Haagaard also posted
a list of artistic prompts for others in the #ActuallyAutistic
community, ranging from “comfort” and “texture” to “uncertainty,”
“flap,” and “movement.” After Haagaard posted these prompts on
Twitter, a respondent questioned number 15: “glitter.” Haagaard
explained that their experience is fluid. Although they appreciate
low-sensory environments, sometimes glitter is a favorite visual
stim. The respondent said, “Got it!” and posted a link to a
glitter-filled room in Tokyo designed by teamLab. You probably
wouldn’t think of glitter if I asked you to design something with
autism in mind. Challenging the disability-as-problem paradigm
centers difference. It took one prompt (“glitter”) to shift
attention from design platitudes to unexpected queer-crip
aesthetics. Disability becomes an identity—a standpoint for
resisting normalization and amplifying nonconformity. Downstream
access design, like my own cuff example, needs to continue. Not
every project presents an opportunity to unseat hegemonic norms
and ways of relating with each other and the world. But we need to
make space for the identity paradigm. Often, when designers want
to learn about disability, their instinct is to interview a doctor
or peruse PubMed. Resources like this typically reflect the
medical (or deficit) model of disability, which limits creativity.
Some projects do require medical data, but it’s important to learn
from multiply marginalized disabled people, disability activists,
and disability studies scholars. In closing, here are two places
to start: hire disabled people and work toward demedicalizing and
decolonizing the disability–design nexus. Invite Black, Disabled,
Indigenous, Latinx, Mad, Neuroqueer, Trans, Two-Spirit, and other
historically marginalized people and communities to share their
perspectives with your design program or company (and pay them,
please). Not only are marginalized people experts on their own
oppression, but they are also designers themselves. Don’t assume
that a community needs your students or company to organize a
design charette—they have likely organized themselves for decades.
Inclusive design must dismantle power structures within ourselves
and the institutions we occupy as much as those in society. Make
no mistake, this is subversive work. We’ve learned about the
construct of normalcy—what it means to be normal and not normal.
We’ve explored the medical, social, and identity paradigms of
disability. After I learned about teamLab’s glitter room, I
couldn’t resist taking a look at their logo. As it turns out,
their logo is a star. Ironic. Quetelet, if you remember,
manufactured the “average” human by recycling a methodology for
plotting stars. So I’ll leave you with this thought: the questions
we ask become the stars we follow
Binary Stucture
Philosopher Judith Butler challenged the belief that gender
identity is a fixed state of being in her groundbreaking 1990
book, Gender Trouble. Whereas many feminist writers at that time
sought to define the essence of being of a woman, Butler
questioned “male” and “female” as socially constructed categories.
She argued that notions of universal womanhood reinforce the
binary upon which gender oppression depends. Gender Trouble
presents two ideas that help us think about feminism, sexuality,
and design: first, the concept of the gender matrix, which
questions the male/female binary, and second, the concept of
gender as performance, a set of repetitive gestures that replicate
and enact the gender binary.
Let’s start with the gender matrix. This oppressive structure sets
fixed points of desire and identity. The polarities of sex
(biological characteristics) connect to the polarities of
sexuality (desire for other people) to produce a person’s gender
identity (the internal, psychic sense of being male or female) and
sexual orientation (being straight or gay). The matrix excludes
shifts and nuances of identity and desire.
The gender matrix is embedded everywhere in society, from family
structures to dress codes. The matrix requires people to be either
male or female, and it dictates desire for the “opposite sex” as
the only healthy and natural mode of attraction. The matrix
pressures each individual to accept a stable identity and adhere
to fixed sexual attractions. While some societies accept gender
practices that resist the matrix, others condemn them.
Over time, nonconforming behaviors can break out of the matrix and
change the culture. Butler writes, “As the effects of a subtle and
politically enforced performativity, gender is an ‘act,’ as it
were, that is open to splittings, self-parody, and exaggeration.”
When drag performers parody gender codes, they show how fragile
these norms really are.
Butler’s work rejects rigid definitions of gender and the search
for ancient matriarchies and female-only futures. According to
Butler, any notion of fixed gender identity upholds oppressive
binaries. Furthermore, feminists who insist on a universal,
vulva-centered womanhood perpetuate colonialist and racist power
structures by ignoring the category of Whiteness. Defining
womanhood as a transhistorical, cross-cultural mode of being
denies the oppressive force of White privilege.
Building on Butler’s philosophical deconstruction of the binary,
younger writers and activists developed the concept of fluid
gender identity, replacing closed binaries with more open
spectrums. Activist Jacob Tobia writes, “As people, our identities
change over our lifetimes. This applies to transgender and
cisgender people alike. Everyone has a gender that evolves.” The
way that you embody your manhood or femininity can shift
throughout your life and in different settings.
Like Tobia, Butler argues that gender is an unstable phenomenon,
“a complexity whose totality is permanently deferred, never fully
what it is at any given juncture in time.” Not everyone has a
fluid experience of gender, however. Many people who are cis,
trans, intersex, genderqueer, gender neutral, or nonbinary feel
firmly locked into their identity.
Tobia points out that mainstream media enforces the gender binary
by defining success for a transgender person as being able to pass
as the gender they identify with. Telling a trans person that they
look like a “real woman” or a “real man” solidifies restrictive
views of gender.
The matrix is limiting and oppressive because it demands each
individual to have an essential identity as either male or female
and heterosexual or homosexual. Each person enacts and reinforces
the matrix by finding their place within it and behaving according
to its rules.
When individuals enact the socially constructed attributes of
gender (such as “girls wear dresses”), they replicate and
reinforce social rules and expectations. According to Butler, the
process of “doing” makes the “doer,” rather than the other way
around. We are what we enact. Performance creates the performer.
Norms become visible and dominant because they are repeated across
society—by individuals and families as well as by movies, TV
shows, fashion, advertising, toys, and so on. Subversive ways of
performing gender, such as appearing in drag or adopting a butch
or femme persona, disrupt the matrix by switching its polarities.
Butler’s phrase “styles of the flesh” refers to varied modes of
gender performance. Such styles come from society and are
performed by individuals. From valley girls and soccer moms to
jocks, nerds, bros, and bears, gender styles are roles to play and
identities to wear. People challenge norms by mixing styles and
inventing new ones. For example, in popular culture, the fashion
model is a pinnacle of body normativity; fashion ideals are
subverted and appropriated by drag culture. We model our behavior
on performances that we witness and aspire to, and, in turn, our
own behavior becomes a model for others.
People perform different ways in different contexts. Think about
how your speaking voice, vocabulary, and body language might shift
in various settings, such as a college classroom, a client
presentation, a hardware store, a family dinner table, or an
apartment with friends. For people of color or people who are
trans, intersex, genderqueer, gender neutral or nonbinary, the
ability to code-switch (putting on a “White voice” or a “masculine
voice”) can be a matter of survival.
Designers contribute to the social construction of gender when
they use stylistic cues to suggest masculine or feminine
characteristics. In Western culture, soft colors and loopy scripts
typically are associated with feminine values, while hard edges
and neutral tones are considered more masculine. These
associations are repeated and reinforced over time, making them a
legible vocabulary.
When designers make choices about colors, fonts, textures,
symbols, motifs, and images, they are performing styles— and
sometimes inventing new ones or generating new meanings through
shifts in context. To create a zine, poster, or website is to
mobilize codes, structures, and technologies that are already in
place, such as typefaces, printers, servers, and platforms. Such
systems exist before and beyond the practice of graphic design. No
matter how original a new font or logo might seem, some of its
elements come from history and culture. The performance of graphic
design is never wholly original or fully liberated from rules.
So, too, the performance of gender occurs within and against the
matrix imposed by society. In Butler’s words, “To enter into the
repetitive practices of this terrain of signification is not a
choice, for the ‘I’ that might enter is always already
inside....The task is not whether to repeat, but how to repeat or,
indeed, to repeat and, through a radical proliferation of gender,
to displace the very gender norms that enable the repetition
itself.” Butler’s stunning description of freedom and constraint,
originality and repetition, parallels the limits and opportunities
of the designer’s practice. This practice is embedded in a dense
weave of social patterns, from the gender matrix to structures of
racism and class difference.
Anti-stair Club
In 2019, artist and designer Shannon Finnegan organized the
Anti-Stairs Club protest at the Vessel, a public sculpture
conceived by Thomas Heatherwick in New York City. Consisting of
154 staircases, the Vessel resembles a giant vase or basket.
Although the Vessel meets accessibility requirements by including
an elevator, riding the elevator is not equivalent to traversing
the sculpture’s elaborate staircases.
Disability advocates argue that public amenities should
holistically incorporate inclusive design principles. Designers
often fulfill accessibility regulations in a perfunctory way.
Participants in the Anti-Stairs Club protest signed a statement
vowing to never use the Vessel’s stairs. Finnegan designed custom
cushions adorned with a crossed-out staircase and a zine printed
with letters shaped like stairs. According to Finnegan, “We need
to focus on centering disability culture and acknowledging the
complexity and nuance of disabled people. I know this will not
happen without the presence of disabled people as designers,
artists, thinkers, leaders, and creators.” Inclusive design is a
collaborative process.
Typography Binaries
Binary categories are under attack. Advocates for racial justice
have challenged racial binaries, which marginalize people of color
while enshrining White supremacy. LGBTQIA+ activists are
dismantling the male/female polarity, which enforces gender norms
and compulsory heterosexuality. Environmentalists are unraveling
oppositions such as nature/culture and human/animal, which justify
human domination and destruction of the planet.
What is the role of binary thinking in Western typography?
Invented in Germany in the fifteenth century, printing with metal
type became the first form of mass production. Mechanized letters
hastened changes in religion, science, literature, law, and
commerce. The rapid spread of typography coincided with the age of
Western colonial conquest and techno-scientific exploitation of
the Earth’s resources. Typography—a tool and medium for these
world-changing developments—quickly adopted binary structures. All
the while, alternative modes of expression have challenged strict
polarities.
Consider the opposition of roman and italic. In Western
typography, italic type styles are typically viewed as secondary
to the roman norm. In semiotics (the theory of signs), this kind
of relationship is called marked and unmarked. The unmarked
category is the neutral default (roman), while the marked category
stands out as an exception (italic). This opposition has not
always existed in typography. During the first century of metal
type, roman and italic flourished as separate dialects, unbound by
any binary relationship. Early typefaces were based on handwriting
styles, each with different purposes and properties. The printer
Aldus Manutius worked in the busy commercial city of Venice at the
turn of the fifteenth century. He published many beautiful books,
including low-cost, small-scale volumes, using an italic typeface
designed by Francesco Griffo. These early italics were inspired by
casual, cursive scripts that working scribes could write quickly
and inexpensively. Griffo’s italic lacked uppercase letters, so
roman capitals were inserted where needed. Tall and fluid,
Griffo’s italics conserved space, making them a cheaper
alternative to the romans used in more deluxe printed books. By
the early sixteenth century, roman text became the norm in many
regions, while italics were reserved for emphasis. Type families
created by Claude Garamond and other type founders included
italics whose x-heights and line weights conformed to the dominant
roman style. The typefaces of this era also featured uppercase and
lowercase characters in matching styles. These
relationships—roman/ italic and uppercase/lowercase—became
standard components of typography. What is an italic letterform,
anyway? Is it a mere shadow of its roman master, or does it assert
its own unique personality? The italic alphabets of Garamond and
Caslon are quite distinct from their roman partners, despite
having strong family ties. Their strokes are more fluid and
relaxed, with lilting serifs leading one letter to the next, while
their single-story a’s and g’s are designed to comfortably
accommodate the letters’ narrow proportions and snug spacing.
Sloped or slanted romans take their cues from a roman template.
These italic forms are made by tilting the basic roman character,
rather than designing a unique yet sympathetic partner. In many
sans serif type families, the italic style is called oblique,
meaning slanted. Software tools such as Photoshop and InDesign can
add a slope to any letter—usually with awkward results. Designers
have multiple tools for marking (or not marking) differences. From
commercial printers to champions of the avant-garde, designers
have questioned canonical binaries within typography and the
broader culture. Serif and sans serif typefaces exist on a
spectrum. Letters with horizontal stress are bucking the
patriarchy of the vertical. Typefaces built with inconsistent
parts have been championed by activists and people with
disabilities. Typography’s strongest binary is black versus white.
Many medieval books are multicolor productions, written on vellum
writing surfaces that aren’t stark white. According to Jonathan
Senchyne, the black/white opposition coincides with the rise of
printing. Image and text both expressed this polarity. Wood
engravings were produced with type-high blocks, manufactured so
that they could print simultaneously with text. Engravings were
printed in pure tones of ink—usually black. Senchyne writes that
ultrawhite paper became the ideal printing surface in the
eighteenth and nineteenth centuries. While some printers rebelled
against the brilliant tones and hard finishes of state-of-theart
paper manufacturing in favor of softer shades and overall
tactility, white paper dominated as a standard of quality. White
paper was often compared to a virginal White woman, a pure blank
page awaiting the writer’s mark. Printers’ obsession with white
paper reinforced White society’s fierce devotion to the
Black/White racial binary. The supposed purity of the White race
could not withstand a single drop of “Black” blood, just as white
paper had to be rigorously defended against smudges of wayward
ink. The eighteenth-century English printer and type founder John
Baskerville engineered his own inks and his own paper in order to
maximize the contrast between black and white. Although some
critics condemned the glittering brilliance of Baskerville’s work,
the hunger for contrast continued unabated. The typefaces created
by Firmin Didot and Giambattista Bodoni at the turn of the
nineteenth century have extreme contrast between thin and thick
strokes, enhancing the difference between black ink and white
paper. Bodoni’s Manuale Tipografico (1818) describes typography as
a system of interchangeable parts: “Analyzing the alphabet of any
language, one not only can find similar lines in many different
letters, but will also find that all of them can be formed with a
small number of identical parts.” Bodoni aimed to eliminate subtle
gradations of form in favor of “marking the differences which are
required in a most outstanding way.” Despite Bodoni’s own
classical, austere sensibility, his modular approach helped open
the profusion of inventive display types created for the
burgeoning advertising industry in the nineteenth century. The
opposition between serif and sans serif is another binary
structure. Typefaces with blunt terminations—now called sans
serif—began appearing in the early nineteenth century. Type
designers tricked out the alphabet with deep shadows and fancy
scrollwork. Serifs ceased to be staid and dignified finishing
details; they shed their inhibitions to become expressive elements
in their own right. Created for advertising and commercial signs,
these display typefaces flaunted curly-topped serifs, chunky
slabs, or no serifs at all. These variations were not polar
opposites so much as scrappy siblings cohabiting typography’s
strange new reality. In the twentieth century, the sans/serif
binary took on the weight of ideology. Jan Tschichold, evangelist
for rational, machine-age typography, wrote in 1928, “Among all
the types that are available, the so-called ‘Grotesque’ (sans
serif) or ‘block letter’ (‘skeleton letters’ would be a better
name) is the only one in spiritual accordance with our
time....Sans serif is absolutely and always better.” Tschichold
struggled to find the right terminology. The letters he idealized
not only lacked serifs but have uniform line weights as well. His
phrase “skeleton letters” describes the monoline, serif-free
typefaces that became the backbone of modernist graphic design.
(Slicing the serifs off of Bodoni is not what Tschichold had in
mind.) Yet just as italics take multiple forms of expression, the
serif is an elusive thing. Typographer John Berry’s taxonomy of
letter endings suggests that if a serif can be so many things—from
a spiky spur to a massive, blocky slab—it might not be a thing at
all. Letters that lack serifs also take many different forms.
Stems and strokes that swell, bend, pucker, or flair resist neat
binary categories. Attacking the uppercase/lowercase binary,
Bauhaus master Herbert Bayer sought to eliminate capital letters
and thus reduce the alphabet to its skeletal essence. He argued
that unicase fonts require fewer characters, are easier to learn,
and would lower the cost of printing. Furthermore, a lowercase
alphabet would challenge social hierarchy—all letters would now be
equal. Although the bid to eliminate capital letters failed to
become a standard in the West, designers today use lowercase
letters in posters, ads, branding, and publications to signify a
relaxed, conversational tone. Writer bell hooks spells her name in
lowercase to question patriarchal naming systems. Our book Extra
Bold uses lowercase chapter titles and headings to undercut the
power-based concept of typographic hierarchy. Because of their
kingly status, capital letters can signal dignity and importance.
In the 1920s, Civil Rights leader and sociologist W.E.B. Du Bois
pressed editors and publishers to spell the word Negro with a
capital N in order to confer respect on an oppressed people.
Likewise, many publications today capitalize the word Black to
show respect for Black identity. What about the word white?
Historian Nell Irvin Painter advocates capitalizing Black, White,
and Brown when referring to race or ethnicity. Capitalizing the
word White racializes this ostensibly neutral, invisible category.
(Some writers prefer to write white in lowercase to avoid giving
credence to White nationalism.) Painter asserts, “One way of
remaking race is through spelling—using or not using capital
letters. A more potent way, of course, is through behavior.”
Hanna
Ryan
Adolphequetelet
Capitol Crawl
Degrees of Deaf Rage While Traveling
Disability Dreams
Fighting the Art World’s
Gender Matrix
Gender Trouble: Feminism and the Subversion of Identity